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Ignore Gen Z At Your Own Peril

David Stillman has been building bridges over the generation gap long enough to have had a whole new generation grow up to connect with: Gen Z.

But the author, speaker and consultant has also grown a secret weapon — a Gen Z son, Jonah, who is helping in the good fight.

Together they speak to audiences about this newest generational mystery. They wrote the book, Gen Z @ Work, to explore the new territory represented by those born between 1995 and 2012. The Stillmans have taken their show on the road, speaking to insurance and financial organizations among many others.

But you might be thinking, “Doesn’t every generation go through the same stages and present the same challenges?” To a certain extent, you would be correct. But each generation is shaped differently.

Not only do they represent a new crop of consumers and workers but they also bring unique gifts to the rest of us.

The bond between Gen X and Gen Z is really tight, and 31% of Gen Xers say they consult a Gen Z child when making major purchasing decisions.

In this interview with InsuranceNewsNet Publisher Paul Feldman, David and Jonah Stillman reveal what those gifts are and why you should not be so quick to write them off as too young to be insurance prospects.

Read the complete interview in our full online issue.

Founder, President, Publisher [email protected].

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