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BUSINESS

It’s Easy Being Green: Creating an Environmentally Friendly Agency

Give yourself a marketing edge while you help save the planet.

August 2017 |  Read Article

How to Deal With This Guy

Somehow, they never learned how to play well with others in the sandbox.

July 2017 |  Read Article

Don’t Make a $50 Million Mistake

No matter how long you’ve been in the business, keeping an open mind to new ideas can open new paths to grow your practice.

May 2017 |  Read Article

Embrace Soft Skills to Reduce Rejection

Product knowledge is great, but the ability to be genuine and honorable will help you close the sale and keep the client.

April 2017 |  Read Article

Get More Callbacks: 10 Insurance Prospecting Email Tips That Work

Ways to make your email marketing stand out and entice your prospects to call back.

March 2017 |  Read Article

How Behavior Modification Can Lift Clients Out of the DIPS

Ways to nudge clients along the path from creating a plan to implementing it.

February 2017 |  Read Article

2017: The Year Digital Marketing Delivers on Its Promise

Digital marketing allows you to target your message to specific prospect groups as well as allows for speed and flexibility.

January 2017 |  Read Article

Googleproof Your Reputation by Managing Online Reviews

Today’s consumers want to see online reviews of a company before committing to doing business with it. The strength of those reviews can make or break your reputation.

December 2016 |  Read Article

Five Steps to Heading Off a Potential Lawsuit

Conducting sales practice reviews can minimize legal exposure for insurers and agents alike.

November 2016 |  Read Article

How Principals Prepare for Takeoff

Principals decide when and how to transition from their agencies.

October 2016 |  Read Article

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