Insurance Magazine Issue > Navigating the Twists and Turns of 2011

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According to the 2010 INN Readership Survey, our 50,000 subscribers rely heavily on print magazines for new sales ideas, education, and the latest happenings in the industry. Overwhelmingly, nearly 70% of our readers actively engage with our advertisers and "take action" on the ads they read.

Each visually-captivating page in InsuranceNewsNet Magazine flows with insightful coverage of life, annuity, DI, LTCi, senior health and other financial services products, keeping readers more aware of how to improve their sales, place more cases and grow their business.

If you think that magazine advertising is ineffective or dead, think again. Of our subscribers, 76% have taken action based on an advertisement they've seen in InsuranceNewsNet Magazine. Based on advertiser surveys, we generate 147% more response than our closest competitor.


Take Your Share of the Market

Not only do we have the highest-rated publication in the industry, but we offer the most prolific producer list available today. Over the past 10 years, our experienced insurance marketers have been able to create a dream list of the most seasoned and successful producers and advisors. Over 89% of our readers have more than 10 years experience in the business.

In our 2010 readership survey of our subscribers, the respondents overwhelmingly chose InsuranceNewsNet Magazine over other industry publications in overall quality and usefulness to their business practice.


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Compelling Topics Every Month of 2011 (subject to change)

Month Issue Topic Issue description
January Income Planning How to have your best year ever.
February Tax Planning What does the tax landscape mean to insurance producers?
March Big Case Hunters The stories producers love to tell around the campfire: How I brought in the big one.
April Annuities Just when clients need them most, the market is still a challenging one. Successful producers share their winning strategies.
May Famous Estate Planning Failures One of our most popular issues of the year. Who doesn't love a celebrity disaster story? Clients sure seem to enjoy them.
June Boomers They're used to doing things differently, so producers need to be different to stand out.
July Summer Sales Issue Sales secrets from the masters.
August Business Client Opportunities More producers are transitioning. See what the future holds.
September Life and Advanced Markets How advanced producers got where they are.
October Agency Perpetuation and How to Actually Retire Think you'll retire? Think again, if you haven't prepared your agency.
November Social Media LinkedIn, Twitter, Facebook, and all the other social media are here to stay. If you're not there, you're not anywhere.
December Look Ahead What's ahead for 2013?